标签:公关

乔尔•鲁宾

The year Jim Spore arrived in Virginia Beach from Garl和, 我离开WAVY TV创办了现在的贝博ballbet,那是在德克萨斯州.

Jim was 47, I was 38 in 1991, but it wasn’t long before our paths crossed. One of his first major assignments was the 76-mile Lake Gaston pipeline, a project that had begun nine years earlier 和 would cost, 当最后完成, 1.5亿美元.

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秋天到了,这意味着是时候把你的夏装换成牛仔裤和毛衣了. Whether you are into the Halloween spirit, 用现场音乐和食物来享受秋天的天气,或者沉浸在一些艺术和手工艺中, there’s always something going on.

在鲁宾通讯集团,我们也放慢脚步,享受秋天的美景. We asked our staff to share their favorite fall 事件.

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…well, not all PR agencies but Rubin Communications can! 我们是一家提供全方位服务的公司,可以帮助您处理所有的公共关系和市场需求——包括网站.

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你知道该怎么做. 每年的这个时候,父母们都会争先恐后地完成一份永无止境的清单,把孩子送回学校. Like proud parents on a child’s first day, we are excited to share the work of our clients for 小学, 初高中学生.

享受 a cup of coffee 和 some quiet time after the bus leaves, 和 find out how these clients earned an A+ in PR.

各年龄段的学生 can go back to school with a healthy smile thanks to the staff at Hampton Roads Pediatric Dentistry (HRPD)Behl口腔正畸学.这些团体联合起来,宣传七月和八月的“快乐星期日”定期体检的重要性, 山中的事件. Trashmore sponsored by Virginia Beach Parks 和 Rec. 家长们前来学习如何最好地照顾他们孩子的牙齿,并有机会赢得诸如电动牙刷等奖品.

学校在斯特雷茨幼儿教育中心正式开学. 整个春天和夏天, 我们已经和斯特里茨合作了一个新的品牌宣传活动,网站重新设计的最后几周. 这项活动被称为“从一开始就正确”,新网站将让人们明白为什么斯特里茨是孩子成长的最好地方 六周至学前班.

今年8月, 小学 & 中学生 prepped for the new school year with the help of the Virginia Beach Community Development Corporation (VBCDC) 和 Second Act Communities during a “准备反弹”. In addition to giveaways, cheerleaders, mascots 和 a talk from Dr. 阿道夫布朗, 在教育方面广受欢迎的演讲者, 参加活动的250名中小学生每人都得到了一个装满年级专用学习用品的新背包.

College-bound high school students are guided by the advisors 和 supported by staff 和 donors at 访问大学基金会. ACCESS在过去的26年里为汉普顿南区的学校提供支持,已经帮助了45多所学校,000 students receive a college education.

还有一分钟的时间? Let Billy Madison remind you about the struggles of going back to school:

 

如果你最近注意到,国家新闻节目中充满了重复的故事. Seems like everyone is on vacation 和 gearing up for the fall season.

Even at RCG, we’re recharging the batteries. 乔尔 和 Sara Jo, our owners, spent a week in New Engl和. 客户经理蕾切尔Keshishian正在苏格兰观光,并在历史球场打高尔夫. 创意总监杰西卡·本斯滕正在外滩的海滩上悠闲地休息.

是的, we’re still open for business here in Virginia Beach, but as we drift through the “dog days of summer,“现在似乎是时候回顾一下我们过去几个月最好的博客content了.

享受!

精选照片:Rich (Flickr)

由阿曼达·格莱斯顿

August is here 和, as an intern, my endless summer has come to a 关闭. 下周之内, 我将收拾好行李,前往弗吉尼亚理工大学的山区再过一年. However, I will take a lot of new skills 和 experiences with me.

我在鲁宾通讯公司的时光让我大开眼界,充满挑战,也很激动人心. The world of 公共关系 is constantly spinning, 当你早上走进家门的时候,你不可能知道会发生什么.

There is rarely a dull moment in the RCG office, 和 a day can go from 0 to 60 within the blink of an eye. Here is a list of my top 5 RCG summer experiences:

  1. Seatack Elementary School’s Day on the Bay at Westminster Canterbury:学校和弗吉尼亚海滩的老年生活社区之间的伙伴关系. 野外比赛,美丽的海湾和一群孩子脸上无价的表情.
  1. Virginia Beach Rescue Squad’s appearance on the Hampton Roads Show灯光,相机,行动. I was proud to see a couple of local heroes in the spotlight.
  1. 午餐和学习: RCG’s team members have so much to offer the community. 很高兴看到来自不同行业的人学习重要的公关技巧,比如有效的LinkedIn社交网络.
  1. 客户会议: Every meeting presents an important opportunity to learn. RCG works with a variety of clients, 我观察了如何组织会议,如何与来自不同行业的人交流.
  1. 现在离开:舒适区: RCG has challenged me like never before. 我学会了如何写一篇有效的新闻稿,甚至提高了我的电话交谈技巧. These opportunities are only available outside of the classroom.

At my internship, I didn’t fetch coffee or to act as a receptionist. 相反,实习让我离现实世界的工作更近了一步. 实习是无价的, 就像我离开, 我永远也无法完全感谢鲁宾公司这个令人难以置信的团队,他们让我度过了一个旋风般的夏天.

不用谢,阿曼达. Thanks for being a great intern, 和 good luck at VT in the fall.

 

By 乔尔·鲁宾

For the past couple years, 乔尔·鲁宾 和 the team at Jpixx视频 在维吉尼亚海滩一直在讲述一些伟大的故事,关于那些在船厂找到自己职业的年轻人.

They have produced what they call “SMART Choice” videos for the Southeast Maritime 和 Transportation Center总部在 潮水社区学院 在弗吉尼亚海滩推广学徒计划和其他教育途径进入这些工作. (更多…)

By 蕾切尔Keshishian

客户 often ask how we do it all. 没有一天是“正常的”.“要把工作做好,需要计划和大量的团队合作. 幸运的是,我们的团队拥有经验丰富的PR专家,他们非常关心我们的工作. 没有每个会员,我们就不可能提供如此优质的服务.

Curious about an average day for an RCG account manger? Here’s a quick look at a “normal” day for me, specifically June 23, 2015.

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This week we spotlight Ashley Martin, RCG senior account manager 和 indispensable member of our team.

1. 你是如何进入RCG的?

我当时在奥兰多的一家营销公司工作,但正在寻找一个改变,并对搬回汉普顿路的可能性感到兴奋. What drew me to RCG was the fact that we’re locally focused. I previously dealt with national 和 international clients, but I prefer to be involved 和 build relationships in my community. 这里强烈鼓励社区参与,这也是一个巨大的优势.

我最初的两个客户是弗吉尼亚海滩救援队基金会和辛塔斯公司, which I continue to represent today. It’s hard to believe it’s been nearly eight years.

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阿曼达·格莱斯顿,RCG实习生

Content 市场营销 is a huge part of the work we do at RCG. That’s why we had to showcase this article from 公共 Relations Tactics, one of our favorite online destinations.

在一篇文章中 The St和out Search: Creating Smarter Content to Generate Bigger Results 斯蒂芬·杜邦, 4月, 作者认为,你的content必须给客户留下良好的第一印象.

文章主要观点:

  • Highlight Keywords 和 Search Terms:确保你的content使用消费者在网上搜索产品或服务时输入的术语. Don’t hold back from checking out the competition. 你应该知道你的行业是如何营销的,这样你才能提供更高质量的content.
  • 解决问题: Be the resource your consumers need. content的目标应该是提供最准确、最容易访问的解决方案.
  • 进入一个新兴的趋势: The social sphere is your friend. 依靠即将到来的趋势来拉近你的消费者和你的产品之间的贝博ballbet.
  • 提供一系列的content: Content is lovable in all shapes 和 sizes. 因此,创造不同长度的材料,让消费者使用最适合他们的.

第一印象就是一切, 确保你的content给人留下最深刻的印象是至关重要的. 而不是关注数量, focus on the content’s originality, 相关性, credibility 和 ability to provide the solution the consumer needs.