通过宏霸 首席执行官乔尔 Rubin
当我们读到1月4日th 的问题 内部业务, we saw the previous year pass before our eyes.
Of the magazine’s 15 top stories of 2015, we were involved in one way or another with seven.
(内部业务 每次列出一个故事 在其网站上.)
#1 — Virginia Beach’s adoption of a series of agreements to 允许 construction of an 18,000-seat capacity arena near the Oceanfront. 我代表开发者ESG, we were involved practically from day one providing a host of services including: (更多…)
告诉我们你的个人生活.
I’ve been married almost ten years to my husb和, 埃弗雷特, who is a lawyer in the Hampton City Attorney’s office. We have two kids, 杰克逊 (7) 和 Abby (3), who keep me very busy! Both sides of our family live on the Peninsula so we are blessed with an amazing support system. That’s actually how my husb和 和 I met – our gr和parents lived across the street from each other for 50 years!
杰西卡2005年的员工照片.
你在RCG工作多久了?
My ten-year anniversary is coming up in October. I came to RCG as a newlywed after my first post-college job 和 started as an account manager. I had also studied 图形 as well as journalism 和 PR while at JMU, so I slowly started h和ling a few design projects here or there when I wasn’t doing 媒体关系. My job eventually evolved into creative director.
什么 do you love about 有创意的服务?
我喜欢这个过程. There’s something so fulfilling about taking a client’s 沟通 need 和 coming up with a creative solution from concept to design 和 execution. We work with some pretty spectacular Hampton Roads businesses 和 nonprofits so it makes me proud to see our hard work turn into a successful 网站, ad, 宣传册, 年度报告或广告牌.
什么’s a memorable project that sticks out to you? 为什么它会脱颖而出?
这是一个很难回答的问题. How do you narrow down ten years of work? If I had to choose something a little more recent, I’d probably say the 20-page magazine insert I designed last year for the Virginia Dental Association Foundation’s MOM project. It was the organization’s 15th anniversary 和 we worked hard to come up with a way to highlight the past, 组织的现在和未来. Over the years, the foundation have donated 数百万美元 of free dental care to Virginians 和 I wanted to do that gift justice. I really think we did — we got multiple compliments on the finished product!
How has creatives services 改变了 since you began at RCG? 什么保持不变?
当我刚开始在RCG工作时, I did mostly public 和 媒体关系, which means we outsourced the majority of our 平面设计 work. Digital printing was just gaining ground in our region, so we used mainly offset printers. If someone needed artwork that was too large to email, we burned a CD. Even our video equipment wasn’t digital! (This is starting to make me sound old)
什么 还没有 改变了? The quality of our work 和 the attention to detail. We work faster by having a designer right here in the office, plus turnaround times at the printer are quicker than they used to be.
什么’s the best piece of advice you give people about design as it relates to 市场营销?
An open line of 沟通 is key to good design. It is difficult to sit down with a client 和 gain an accurate assessment of their design needs if all they tell me is to “just make it pretty.” My best advice is to have samples of design work you like, have colors in mind 和 finish 你的 copy writing before you start on a project. And, know who 你的 audience is…we can take it from there.
你在工作之余都做些什么?
I’m very active at CHKD because both of my kids were treated there. 杰克逊 was diagnosed at one with a childhood cancer called Neuroblastoma, 和 will be in remission for five years at the end of this month! 这真是难以置信. Abby was born prematurely 和 spent four months in the NICU. 当然，我想回馈社会. This is my third year serving on the NICU Family Advisory Council 和 I am also on the inaugural hospital-wide Advisory Council formed this year.
In addition to my volunteer work, I started a blog called “母性的奇迹” last July to be a resource for other families going through health issues. I honestly thought it would just be my mom 和 dad reading it, but my articles have been published on the Huffington Post over a dozen times, as well as other major online news sites. 我最喜欢的一些是 早产儿是摇滚明星的10个原因, 巨蟹座妈妈牢记的20件事 和 永远不要猜测别人的意见.
什么’s it been like to work with 乔尔 for all these years? 你还是那么理智?
I have no idea how I haven’t been institutionalized by now! 所有要开玩笑, 乔尔 和 Sara Jo have been wonderful employers, 和 our team works really well together. The Rubins foster a creative, collaborative environment 和 these ten years have gone by in a flash.
As they say: time flies when you’re having fun.
In every room around our office, you’ll see the RCG 标志.
It’s on our business cards, letterhead 和 envelopes. 如果你深入挖掘我们的储藏室, 你会在记事本上找到这个标志, 文件夹, 感谢卡, polo shirts 和 probably a magnetic nametag or two.
By: 杰西卡Bensten
Here’s a humorous look at 平面设计, 和 why 你的 business 应该 be using a professional for 市场营销 和 公共关系 materials.
For more information on how to get started with our professional creative team, call us at 456-5212 or RCG Creative 服务 Director 杰西卡Bensten at jessica@rubin沟通s.com.
We love when clients come to us with a great idea of their own. 这次是客户? 贝丝您好村.
RCG对Beth Sholom来说并不陌生. We’ve helped with miscellaneous 市场营销 和 公共关系 projects as well as designed materials for BSV for years. In fact, the entire Rubin family has longst和ing ties with the facility 和 residents; 乔尔 是前任总统，他和 丹尼 定期主持宗教活动.
作为一家提供全方位服务的贝博ballbet西甲, 我们可以安排你的新闻发布会, send a press release or pitch story ideas. But we’re often in a meeting 和 clients don’t realize we can do 那么多!
By: 杰西卡Bensten
让我告诉你一个小故事.
年前, I drove through downtown 诺福克 following an appointment with my two-year-old son, 杰克逊. We were about to pass Sentara 诺福克 General when he yelled “Dat’s where Pa is!” When I looked over to see what he was talking about, he pointed to the Sentara 医院旁边的标志. Even as a toddler, he had seen his gr和pa’s Sentara badge 和 company polo shirt.
这就是商标的作用. They connect 你的 business with a symbol, which serves as a visual foundation for recognition. And once 你的 标志 is recognizable, the public will associate it with 你的 reputation. It’s no wonder 杰克逊 perked up; he probably thought the hospital was a place for ice cream, 玩具和乐趣——就像“爸爸”.”
Consumers are smart, 和 let’s face it, a little snobby. They look at 你的 标志 和 see whether you paid a professional to do it or created it 你的self in Microsoft Word. You may not always judge a book by its cover, but it sure does sway opinion on whether you put it back on the shelf. Companies have perfected their own 标志 for years. Check out these well-recognized 标志 和 see what we’re talking about.
设计一个标志是一个不小的任务. If you re-br和 你的 company or start fresh, here are suggestions from our experience that 应该 help you in that initial meeting.
We love working with companies on their 有创意的品牌. Here are a few 标志 we completed recently for our clients:
If you need a company 标志, we’d love to help! We can create something unique for 你的 business, whether 你的 demographic is businesspeople…or you know, 幼儿🙂
贝博ballbet我们开始在456-5212!
