标签:市场营销

今年春天, three fellow members of the Hampton Roads American 市场营销 Association (HRAMA) and I had the chance to volunteer at Triangle AMA’s High Five Conference 在罗利数控. We heard rumblings about how great the 会议 was but it’s safe to say our expectations were far exceeded.

The 会议 is the place where “市场营销 and 有创意的 meet.” It brings together key industry professionals, provides amazing networking opportunities and most importantly, reignites your 有创意的 fire (which, 如果你和我一样, may have started to look more like a glowing ember).

Jenn and Kyleigh "high five-ing" at High 5!

Jenn and Kyleigh “high five-ing” at High 5!

It’s impossible to reiterate everything we learned but here’s five key takeaways:

  1. 人们信任他人.

这是不可否认的. 根据 斯科特·蒙蒂, principal of 斯科特·蒙蒂 Strategies, 83% of people trust recommendations from people they know and 66% trust consumer opinions posted online. Brands need to connect with consumers by being authentic, responsive and compelling. Scott reminded us to refer back to Cicero, “如果你想说服我的话, 你一定在想我的想法, feel my feelings and speak my words.”

  1. Your haters are your most valuable assets.

By 2020, customer experience will be more important than price. 杰贝尔他是说服公司的总裁 & Convert, stressed the value of “hugging your haters” – every complaint, every channel, every time. 95% of unhappy customers don’t publicly complain. The 5% who do are our biggest asset. They tell us exactly what we’re doing wrong. In the age where customer service is the new 市场营销, “out-hug” your competition. Show them that you love your customers more than they do.

  1. Ask yourself: if the label f所有s off, would people still recognize me?

安·汉德里, chief content officer at 市场营销Profs, believes your tone of voice is your “gutsiest, 勇敢的资产.” Your biggest missed opportunity is doing what you’ve always done. Your story is what sets you apart and by providing that deeper value to your customers, you’ll ensure they won’t forget you.

  1. What makes you weird also makes you wonderful.

根据 戴夫这两 of The Freak Factory, the things we think are wrong with us are what we should brag about. Mediocrity happens when you try to be 所有 things to 所有 people. 拥有你自己. 脱颖而出. 是不同的. You can’t be excellent and be normal.

  1. 言归正传.

This piece of advice from Jonathan Opp hit home for me. When I arrived at Rubin Communications, I was shocked to see my first piece of writing returned with red lines running across the page. With years of writing experience, 乔尔·鲁宾 advised me to get to the point. 乔纳森·乔尔回荡. People have short attention spans. Say big things with sm所有 words. Aim for less than 12 words per sentence.

标记你的日历! Next year’s 会议 is already booked for March 1-2, 2017. We’ll high-five when we get there.

If you’ve noticed recently, national news programs are full of repeat stories. Seems like everyone is on vacation and gearing up for the f所有 season.

Even at RCG, we’re recharging the batteries. 乔尔 and Sara Jo, our owners, spent a week in New England. Account Manager 蕾切尔Keshishian is in Scotland sightseeing and playing golf on historic courses. Creative Director 杰西卡 Bensten is in the Outer Banks kicking back on the beach.

是的, we’re still open for business here in Virginia Beach, but as we drift through the “dog days of summer,” now seems the right time to recap our best blog content from the past several months.

享受!

精选照片:Rich (Flickr)

由阿曼达·格莱斯顿

August is here and, as an intern, my endless summer has come to a 关闭. 下周之内, my bags will be packed and I will be headed to the mountains for another year on campus at Virginia Tech. However, I will take a lot of new skills and experiences with me.

My time at Rubin Communications has been eye opening, ch所有enging and exciting. The world of 公共关系 is constantly spinning, and it’s impossible to know what to expect when you walk through the door in the morning.

There is rarely a dull moment in the RCG office, and a day can go from 0 to 60 within the blink of an eye. Here is a list of my top 5 RCG summer experiences:

  1. Seatack Elementary School’s Day on the Bay at Westminster Canterbury:  A partnership between the school and the senior living community in Virginia Beach. Field games, the beautiful bay and the priceless looks on the faces of a great group of kids.
  1. Virginia Beach Rescue Squad’s appearance on the Hampton Roads Show灯光,相机,行动. I was proud to see a couple of local heroes in the spotlight.
  1. 午餐和学习: RCG’s team members have so much to offer the community. It was great to see people come from different industries to learn important PR skills like effective LinkedIn networking.
  1. 客户会议: Every meeting presents an important opportunity to learn. RCG works with a variety of 客户, and I observed how to run a meeting and engage with people from different businesses.
  1. 现在离开:舒适区: RCG has ch所有enged me like never before. I have learned how to write an effective press release and even improved my phone conversation skills. These opportunities are only available outside of the classroom.

At my internship, I didn’t fetch coffee or to act as a receptionist. Rather, the internships drew me one step 关闭r to a job in the real world. 实习是无价的, 就像我离开, I’ll never be able to fully thank the incredible team here at Rubin for my whirlwind of a summer.

不用谢,阿曼达. Thanks for being a great intern, and good luck at VT in the f所有.

 

By 乔尔·鲁宾

For the past couple years, 乔尔·鲁宾 and the team at Jpixx视频 in Virginia Beach have been telling some great stories about young people who have found their c所有ings in the shipyard trades.

They have produced what they c所有 “SMART Choice” videos for the Southeast Maritime and Transportation Center总部在 潮水社区学院 in Virginia Beach, which promotes apprentice programs and other educational pathways into those jobs. (更多…)

By 蕾切尔Keshishian

客户 often ask how we do it 所有. 没有一天是“正常的”.” It takes planning and a lot of teamwork to get the job done and do it well. Luckily, our team features experienced PR professionals who care deeply about our work. Without each member, there’s no way we’d be able to provide the quality service we do.

Curious about an average day for an RCG account manger? Here’s a quick look at a “normal” day for me, specific所有y June 23, 2015.

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This week we spotlight Ashley Martin, RCG senior account manager and indispensable member of our team.

1. 你是如何进入RCG的?

I was working at a 市场营销 firm in Orlando but looking for a change and excited about the possibility of moving back to Hampton Roads. What drew me to RCG was the fact that we’re loc所有y focused. I previously dealt with national and international 客户, but I prefer to be involved and build relationships in my community. The fact that community involvement is strongly encouraged here is also a huge plus.

My first two 客户 were the Virginia Beach Rescue Squad Foundation and Cintas Corporation, which I continue to represent today. It’s hard to believe it’s been nearly eight years.

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At RCG, we pride ourselves on working well with others. It doesn’t matter if you’re a large corporation, nonprofit or sm所有 start-up in Virginia Beach, 诺福克, Chesapeake or throughout Hampton Roads. Once you’re a client, you have our attention.

Sometimes 客户 come to us and have never worked with a professional 公共关系 agency. Or done any organized 市场营销. 在所有. These 客户 find us to be excellent teachers.

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灯光,摄像机,行动!

我们很高兴能协助 维吉尼亚牙科协会 with a 公共关系 campaign c所有ed “Open Wise.” The centerpiece of the effort is a series of 在线视频 to educate and entertain people across the Commonwealth.

现在, we’re busy creating the 30-second commercials, which will serve as “pre-roll” 广告 on blogs and newspaper websites here in Virginia.

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The life of a 公共关系 professional is fast paced and deadline driven.

At RCG, we often operate on a reporter’s timeline to take advantage of an opportunity. 在过去的几年里, our flexibility has made the difference between a front page story or missing out on coverage altogether.

不过说句公道话,不是的 所有 努力工作. 事实上, a nice bonus of coordinating grand openings, press 会议s and client promotions is the people you meet. We get to attend amazing 事件, travel to new places and even meet famous folks — often right here in Virginia Beach.

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You c所有ed, emailed and asked us at 事件: is the “Lunch & 学习系列回来?

你说对了!

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