今年春天, three fellow members of the Hampton Roads American 市场营销 Association (HRAMA) and I had the chance to volunteer at Triangle AMA’s High Five Conference 在罗利数控. We heard rumblings about how great the 会议 was but it’s safe to say our expectations were far exceeded.
The 会议 is the place where “市场营销 and 有创意的 meet.” It brings together key industry professionals, provides amazing networking opportunities and most importantly, reignites your 有创意的 fire (which, 如果你和我一样, may have started to look more like a glowing ember).
Jenn and Kyleigh “high five-ing” at High 5!
It’s impossible to reiterate everything we learned but here’s five key takeaways:
- 人们信任他人.
这是不可否认的. 根据 斯科特·蒙蒂, principal of 斯科特·蒙蒂 Strategies, 83% of people trust recommendations from people they know and 66% trust consumer opinions posted online. Brands need to connect with consumers by being authentic, responsive and compelling. Scott reminded us to refer back to Cicero, “如果你想说服我的话, 你一定在想我的想法, feel my feelings and speak my words.”
- Your haters are your most valuable assets.
By 2020, customer experience will be more important than price. 杰贝尔他是说服公司的总裁 & Convert, stressed the value of “hugging your haters” – every complaint, every channel, every time. 95% of unhappy customers don’t publicly complain. The 5% who do are our biggest asset. They tell us exactly what we’re doing wrong. In the age where customer service is the new 市场营销, “out-hug” your competition. Show them that you love your customers more than they do.
- Ask yourself: if the label f所有s off, would people still recognize me?
安·汉德里, chief content officer at 市场营销Profs, believes your tone of voice is your “gutsiest, 勇敢的资产.” Your biggest missed opportunity is doing what you’ve always done. Your story is what sets you apart and by providing that deeper value to your customers, you’ll ensure they won’t forget you.
- What makes you weird also makes you wonderful.
根据 戴夫这两 of The Freak Factory, the things we think are wrong with us are what we should brag about. Mediocrity happens when you try to be 所有 things to 所有 people. 拥有你自己. 脱颖而出. 是不同的. You can’t be excellent and be normal.
- 言归正传.
This piece of advice from Jonathan Opp hit home for me. When I arrived at Rubin Communications, I was shocked to see my first piece of writing returned with red lines running across the page. With years of writing experience, 乔尔·鲁宾 advised me to get to the point. 乔纳森·乔尔回荡. People have short attention spans. Say big things with sm所有 words. Aim for less than 12 words per sentence.
标记你的日历! Next year’s 会议 is already booked for March 1-2, 2017. We’ll high-five when we get there.
